“Dandan” means thank-you in the local Ehime dialect.The product name conveys the idea of the thanks we give for the food we enjoy, as well as a special thank-you from Marine Foods to our customers for choosing this product.The name also references the spectacular rice terraces of Yusu Mizugaura in Ehime prefecture, which regularly feature in top 100 lists of rural landscapes and are a designated Important Cultural Landscape of Japan.

The yellowtail are raised at an aquaculture facility at Yusu, part of the city of Uwajima in Ehime prefecture.Located on a section of rias coastline featuring steep topography, Yusu is regularly visited by the Japan Current (Kuroshio), which brings plentiful supplies of warm water that create perfect conditions for the yellowtail species to thrive.With calm seas all year round, it is the ideal location for aquaculture.

The yellowtail are fed a diet rich in polyphenols that hinder oxidation, which produces superior quality fishmeat with high fat content and good color retention.Feed pellets are size graded in accordance with each growth stage.

The aquaculture operation is run by a family firm that has been farming yellowtail for three generations.They visit fisheries in Tanegashima and elsewhere to directly monitor the growth of the fingerlings.Mature fish are paralyzed directly on the boat using a unique technique called ikijime that preserves quality and freshness.